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My Mark on Etternitty: Mario

Hi, I'm Mario, and I'm 42 years old with 20 years of experience in advertising. I've worked with brands like Ford, Peugeot, and Kia, eventually becoming a Digital Creative Director and Creative VP at Distrito M.

I was invited to participate in the design aspect of the Etternitty project, but as part of my creative career, I wanted to take a new direction with the existing concept. After discussing with Jorge, the idea came to me to bring Etternitty to life with a voice like Siri or Alexa, transforming it from just a service app into a consciousness that could safeguard your memories or moments you wish to share.

With this concept, I aimed to represent the logo design with three rings forming an infinite loop, symbolizing three elements: life, your memories, and the digital aspect, which is Etternitty, safeguarding those moments.

As for the app design, I wanted to infuse it with a technological, futuristic essence, signifying that it's always up-to-date with the latest technologies. The interface is intuitive, easy to use, and visually appealing, with icons that represent the technological network we can't see but that exists. The color scheme primarily features shades of purple, denoting luxury, creativity, authenticity, and the spiritual connection we have with our loved ones. Both the app and the logo encapsulate all these elements.

I believe Etternitty is something magical, created to guide you in preserving those beautiful memories, ultimately represented in photos and videos. Etternitty acts as that enduring consciousness, always there, ready to show you those moments whenever you wish.